Why is each active in The 365?

Our formula rule: if an active isn't in the chew at a dose that does something, it doesn't go in. Here's why each one is there.

Joints

  • Hydrolyzed collagen — supports collagen and connective tissue structures
  • Glucosamine — a building block used to support cartilage
  • Green-lipped mussel — supports mobility and joint comfort
  • MSM — sulfur compound for connective tissue and joint support
  • Manganese — contributes to normal connective tissue and bone formation

Gut

  • FOS (Fibrofos™ 60) — a prebiotic that nourishes beneficial gut bacteria
  • Bacillus velezensis — live probiotic for microbial and digestive support
  • Lactobacillus helveticus — postbiotic for daily gut and barrier support

Immunity

  • Colostrum — provides natural bioactive compounds
  • Vitamin A — supports normal immune function and healthy mucous membranes
  • Folic acid — supports normal cell division and blood formation

Skin & coat

  • Fish oil — a source of omega-3 fatty acids
  • Zinc — supports skin, coat and a healthy skin barrier
  • Biotin — supports skin and coat health
  • Hemp seed oil — plant-based fatty acids for skin and coat
  • Evening primrose oil — a source of GLA for skin health
  • Copper — contributes to normal pigmentation and connective tissue

Vitality

  • Vitamins B1, B2, B3, B5, B6, B12 — support normal energy metabolism
  • Iron — contributes to normal oxygen transport and blood formation

Recovery support

  • Vitamin C — antioxidant and cofactor in normal collagen formation
  • Vitamin E — protects cells from oxidative stress
  • Sophora japonica — plant-based source of antioxidant flavonoids

Oral care

  • Maxasco® (Ascophyllum nodosum) — supports daily oral hygiene
  • Polyphosphate — can bind minerals that contribute to tartar buildup

Exact amounts per chew: see What's in The 365?

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